Quest Bars were created from a simple idea: food should taste as good as it is good for you with zero compromises. We set out to deliver something that no one had done before and believed that with enough hard work and innovation food could be delicious and good for you. People eat for enjoyment rather than sustenance. That’s why Quest is driven to engineer foods that don’t compromise on taste or nutrition.
We actually believe that you are what you eat. That’s why Quest—from the beginning—has always invested in cutting-edge ingredients to create products with clean nutritional profiles that taste like you’re eating something unhealthy. We like to eat. And we want it to be fun! Cheat meals without the cheating.
To accomplish this, we make sure to use the highest quality ingredients available. Sugar, for instance, doesn’t even exist at our facility. The only sugar in our bars comes from things like the nuts and freeze-dried fruit. Every sweet, mouthwatering bite of a Quest Bar is the result of painstaking trial and error to discover the most insanely delicious ingredients that promote a clean lifestyle.
We even manufacture the inclusions that we put in our bars. The chocolate crumbles in Cookies & Cream and the white chocolate chunks in the White Chocolate Raspberry… we make those from scratch. It’s the only way to get the perfect taste and nutritional profile you come to expect from Quest. We recognized a need to break the nutritional rut of the food industry with sweet innovation by applying up-to-date nutrition science to novel ingredients.As science brings us new answers, you can count on us to react accordingly – and still create the most exhilarating, mind-blowing food products that make clean eating fun again.