Niagen N(r)

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Niagen or N(r) is a ground breaking new product, built on science and university clinical data. The first thing you should know about N(r) is that it only has one ingredient, Niagen. This ingredient, scientifically known as Nicotinamide Riboside, is structurally a member of the B-Vitamin family. Niagen has three patents granted for its production, usage to treat injured or diseased neurons, and finally its ability to increase the NAD+ coenzyme. Niagen has a host of benefits including brain health, muscle endurance, metabolism, and anti-aging; but they all come back to one simple fact; Niagen increases the level of NAD+ in our cells. Through the increase of this co-enzyme, all of Niagen’s benefits are made possible.

The Neuro-Protection capacity of N(r) makes it a no-brainer for athletes participating in contact sports, but its ability to increase the following areas make N(r) a must have for anyone who takes their health, performance, or physique seriously. Our BSCG testing conducted on every lot of N(r) guarantees the N(r) is 100% pure and contains NO BANNED SUBSTANCES.

N(r) is suitable for use by athletes of the following levels:

Youth

High-School

College

Olympic

Professional

N(r) has applications in the following sports and activities (and more):

Football

Soccer

Hockey

Rugby

Boxing

MMA

Lacrosse

Motor Sports

Extreme Sports (skateboarding, bmx, and etc)

What results can I expect from Niagen?

Neuro-Protection

Increased Metabolism

Increased Endurance

Promotes Anti-Aging agents

N(r) for Neuroprotection

N(r) ( nicotinamide riboside) is a one of a kind industry break-through that is changing the world of contact sports.

Concussions and brain trauma are perhaps the single biggest issue in the world of football and other contact sports. N(r) is the first product to offer a viable supporting measure for many athletes who are inevitably facing neural damage and brain trauma! In a very basic sense, when the body is supplemented with N(r) and trauma occurs, the cell amplifies its production of an enzyme called “NAD+” which strengthens and protects the cell against the lasting damage that typically occurs. This has been proven in REAL university research. The potential is simply astounding.

With so much information available on the neural damage caused by trauma, and N(r)’s proven ability to help; the only question is can you or your athletes afford to NOT take it?

N(r) for Metabolism

N(r) supplementation causes an increase in mitochondrial biogenesis, mitochondrial size, and cristae density. The mitochondria is the power house of our cells, so this means we can naturally burn more calories than ever!

N(r) for Endurance

Energy Production is one of the biggest limiting factors of performance in any activity. With increased ATP production, N(r) sets the stage for huge gains in muscle endurance.

N(r) for anti-aging and longevity

N(r) can reduce free radical by-product by increasing mitochondrial efficiency. Less free radical by-product spewing off of the mitochondria over a long term basis is a key component of anti-aging. Furthermore, N(r)’s ability to maximize NAD+ levels let’s it unlock sirtuin activity, which is known to slow down cellular aging. This makes N(r) a “MUST HAVE” in any anti-aging regimen.

What is NAD+ and why should I care?

Nicotinamide adenine dinucleotide (NAD+) is an essential metabolite in all human cells. It plays a key role in cellular metabolism within the “powerhouses of the cell”, the mitochondria. Mitochondria have long been known to perform important cellular functions related to converting nutrients such as fats, proteins and carbohydrates into energy, but researchers have begun to further study the broader role of mitochondria in protecting against a wide range of adverse health conditions.

These adverse health conditions are linked to a decrease in the efficiency of mitochondria, which may occur with aging, as well as with a sedentary lifestyle and overeating. Aging – as well as a sedentary lifestyle and overeating – causes a decline in the levels of NAD+ that is essential to mitochondrial health. With a decline in NAD+ levels, the number and density of the mitochondria are reduced, with the result that they become less efficient, or even dysfunctional. The effect of this decline in mitochondrial function may lead to negative health consequences, including a slower metabolism.

One function of NAD+ in the body is to facilitate communication between the cell’s nucleus and its mitochondria, thereby maintaining mitochondrial efficiency and function. As NAD+ levels decrease due to age or lifestyle effects, this natural communication path suffers. Dr. David Sinclair, a professor of genetics at Harvard Medical School who has studied this process, compares it to a married couple: “When they are young, they communicate well, but over time, living in close quarters for many years, communication breaks down. And just like with a couple, restoring communication solved the problem.” Studies in animals have suggested that stimulating mitochondrial function by increasing the production of NAD+ results in increased longevity as well as other health benefits, including weight management, improvement of blood glucose and insulin sensitivity and neuroprotection. Which leads to the question: how can we increase levels of NAD+?

One way is by supplementation with an NAD+ booster such as nicotinamide riboside (NR). NR is a highly efficient, “no flush” form of niacin or vitamin B3 that offers many health benefits, including endurance, performance, weight management, cardiovascular health, anti-aging, cognitive function and neuroprotection. NR has been shown to be a potent precursor – perhaps the most potent precursor – to NAD+ in the cell. By boosting NAD+ levels with NR supplementation, meaningful improvements in health and well-being can be achieved.

So just how theoretical is the concept of promoting health by revitalizing mitochondria? Last December, Dr. Sinclair and his colleagues published a ground-breaking paper which found that giving older mice an NAD+ booster for only a week made the mitochondria of two-year-old mice resemble those of six-month-old mice when evaluated for critical biochemical markers of muscle health. In human years, that would be the equivalent of a 60-year-old’s mitochondria becoming more like those of a 20-year-old. In the words of the study’s authors, the mitochondria were “rejuvenated.” Scientists used to believe that aging was caused by mutations in the genetic blueprint of the cells – a theory that, according to Dr. Sinclair, may still apply in later life – but if the earlier phases of aging are caused by a drop-off in NAD+ levels, as Dr. Sinclair’s research indicates, some aspects of aging could theoretically be reversed. As a result of the administration of an NAD+ booster in the December study, “the nucleus reestablished communication to the mitochondria,” Dr. Sinclair has said. The result was that the mitochondria of the mice “went straight back to being young again.”

While Dr. Sinclair studied the effect of an NAD+ booster on aging, others have studied the effect on age-related conditions, including the tendency to weight gain and diabetes. Findings from a study at the Weill Cornell Medical College and the École Polytechnique Fédérale de Lausanne Switzerland, showed that mice on a high-fat diet that were fed NR gained 60 percent less weight than mice on the same high-fat diet without NR. The researchers described the effects of NR on metabolism as “nothing short of astonishing.” While the scientific jury is still out on the question of whether boosting NAD+ levels through supplementation can increase lifespan, research at these and other leading universities, including Massachusetts Institute of Technology and the Mayo Clinic on the effect of boosting NAD+ on conditions such as heart disease and Alzheimer’s disease indicates that it can certainly lead to an increased healthspan, which refers to the ability to live into old age in good health. As Dr. Sinclair pointed out in a TEDx talk last May, although modern man may be living longer, the percentage of life spent in good health is actually on the decline.

In addition to anti-aging and metabolism, NR has also been shown to offer numerous other health benefits such as increased endurance due to enhanced mitochondrial functioning, improved cognitive function due to protection against age related axonal degeneration, and improved cardiovascular health since NAD+ precursors are known to have beneficial effects on blood lipid levels.

In May of 2013, ChromaDex (OTCQB:CDXC) launched NIAGENTM, the first and only commercially available form of NR. The company plans to contribute to the research on the benefits of NR by conducting the first human clinical study on NIAGENTM which started in July of 2014. Additionally, ChromaDex is continuing its collaborations with universities and research institutes with programs designed to further research and validate the benefits of NR in its role as an NAD+ booster. The ongoing research on the role of NAD+ in a wide range of health conditions is ushering in a new era in which nutritional supplementation is focused less on treating individual diseases and more on improving health at the most basic level – the cell and its energy powerhouses, the mitochondria.

References:

1. Imai SI & Guarente L (2014) NAD and sirtuins in aging and disease. Trends in cell biology.

2. Chi Y & Sauve AA (2013) Nicotinamide riboside, a trace nutrient in foods, is a vitamin B3 with effects on energy metabolism and neuroprotection. Current opinion in clinical nutrition and metabolic care 16(6):657-661.

3. Bogan KL & Brenner C (2008) Nicotinic acid, nicotinamide, and nicotinamide riboside: a molecular evaluation of NAD+ precursor vitamins in human nutrition. Annual review of nutrition 28:115-130.

4. Gomes AP, et al. (2013) Declining NAD(+) induces a pseudohypoxic state disrupting nuclear-mitochondrial communication during aging. Cell 155(7):1624-1638.

5. Canto C, et al. (2012) The NAD(+) precursor nicotinamide riboside enhances oxidative metabolism and protects against high-fat diet-induced obesity. Cell metabolism 15(6):838-847.

6. Chini EN (2009) CD38 as a regulator of cellular NAD: a novel potential pharmacological target for metabolic conditions. Current pharmaceutical design 15(1):57-63.

7. Gong B, et al. (2013) Nicotinamide riboside restores cognition through an upregulation of proliferator-activated receptor-gamma coactivator 1alpha regulated beta-secretase 1 degradation and mitochondrial gene expression in Alzheimer’s mouse models. Neurobiology of aging 34(6):1581-1588.

8. Sasaki Y, Araki T, & Milbrandt J (2006) Stimulation of nicotinamide adenine dinucleotide biosynthetic pathways delays axonal degeneration after axotomy. The Journal of neuroscience : the official journal of the Society for Neuroscience 26(33):8484-8491.

9. SauveAA(2008)NAD+andvitaminB3:frommetabolismtotherapies. The Journal of pharmacology and experimental therapeutics 324(3):883-893.

What dosage should I take?

Take 2 capsules daily upon waking or immediately prior to consuming first meal. It is not necessary to take Niagen with a meal. After each bottle we recommend discontinuing usage for 3-5 days for maximum effectiveness.

WARNING

KEEP OUT OF REACH OF CHILDREN. This product is intended for adults only. Not for use for anyone under 18 years of age, pregnant or nursing women. If you have had a medical condition or are currently using prescription drugs consult your physician before using this product. Avoid this product if you have any previous history of medical dysfunction or disease including but not limited to kidney disease. Discontinue use and consult your doctor if any adverse reactions occur.

As with any dietary supplement, we recommend that you consult a physician before use.

“These statements have not been evaluated by the Food & Drug Administration (FDA). This product is not intended to diagnose, treat, cure, or prevent any disease. ALWAYS consult your physician before taking supplements.”

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